We are strategy, creative & digital

We are strategy, creative & digital

We are strategy, creative & digital

A comprehensive b2b campaign for promotion of IT company's services

How to expand the customer base on the b2b market in difficult business conditions

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Context

We worked with an IT company that is one of the market leaders in the implementation of cloud solutions for business. The specificity of the market is that the partner companies work with the vendor's product portfolio and provide comprehensive solutions for the implementation and support of the vendor's products. Our client's portfolio consists of more than 10 different products, from which we have chosen 3 key ones to promote. The customers of such services are mainly large businesses with a contract conclusion cycle of 1 year+. The war brought new challenges for our partner: a reduction in IT budgets of companies, a decrease in the overall potential of the market for customers of these services due to the destruction of infrastructure and an extremely difficult financial situation for businesses.

What tasks did we solve:

Our key tasks were:expand the list of potential customers from representatives of large businesses to medium and medium+. Build among the expanded base of potential customers and consolidate the company's knowledge as a leader and reliable partner in the implementation of IT services

Our approach:

We deeply immersed ourselves in the market context through a number of sessions with the customer's teams and an independent analysis of the markets of Ukraine and EU countries. We focused on certain products that would allow us to communicate with a new segment of customers - medium and medium+ businesses.

What tools did we use and what did the partner get

For each product, we built sales funnels and prepared promotional materials (demo presentations, cases, guides). For promotion, we chose 3 company products and 3 key platforms - LinkedIn, Facebook and Google. We also supported the advertising campaign with content in social media.

Sj, Bright developed and implemented campaign, that: achieved the set goals, received a high rating from the vendor, overwhelmed the sales department with work :) Became a starting point for the development of marketing communications in the company
*NDA case, so the name of the company cannot be specified

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