We are strategy, creative & digital

We are strategy, creative & digital

We are strategy, creative & digital

Promotion of the Gradus application in the markets of Ukraine, the UK and the USA

Strategy for attracting new users in new markets

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Context

Successful long-term cooperation with the technological research company Gradus Research on the promotion of the application. Our partner occupies a leading position in the Ukrainian market and is constantly growing. In order to scale the business in the Ukrainian market, the task was to increase the number of active users of the company's application. The company also set itself the goal of entering new Western markets, so another important task was the promotion of the application in these markets - obtaining new users in certain countries - Great Britain and the USA

What tasks did we solve

Determine the optimal cost of attracting a user in the USA and Great Britain, launch the first wave and attract a test group of users in the USA and Great Britain, analyze their behavior in the application, compare with accumulated data on the Ukrainian market. Propose an action plan to adapt the application to new users, attract 1,000 new users for the Ukrainian market

Our approach

First of all, we analyzed the accumulated quantitative and qualitative data about Ukrainian users and their behavior in the application. We came to conclusions about a working communication strategy and selected important elements from it for testing in new markets. Next, a deep dive into specific markets (US and UK) and analysis of networked global research companies

What tools did we use and what did the client get:

The result of the analysis became : a choice of Google UAC, facebook and instagram tools, 5 communication hypotheses for each market, 3 funnels through which we led our potential user, tests of audiences and targeting, more than 30 different promotional materials.

So, Bright developed and implemented campaign , that: gave the business insight into how to operate in new markets: effective communication, funnels and creatives. Data for planning the "go to market" budget and understanding its effectiveness for business.

Our partner got: the engagement strategy of new users in new markets. And also: data on the cost of engagement and targeted action in the application, a database of creative materials and templates for campaign development, a test database of users on which the application can be developed. The first key data from expanding the functionality of the application to meet the needs of users from new markets

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