We are strategy, creative & digital

We are strategy, creative & digital

We are strategy, creative & digital

Car sharing platform visual identity

Rentality.
Blockchain and Web 3.0 for the future of car rental

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The context

Rentality is the first blockchain car rental service based on WEB 3.0. It brings together owners, renters, insurers and investors on a single platform. Region: Miami, Florida, USA.

What tasks we have been solving

The development of a logo that is at the heart of the brand identity, reflecting both the status of the car rental business and the innovative use of blockchain technology. Creation of a video presentation of the logo, preparation of a logo book.

Our approach

We were inspired by the iconic symbol of the road, which embodies our business values and shows a bright path to the future. And here's what we came up with:

Logo

Our logo consists of two elements: a symbol and a specific graphic font. Each part of the logo has a certain proportion and position in relation to the other. We created a circle using a «road» to show the constant and cyclical nature of progress and growth. The circle was divided into sections to show the power of decentralization and transparency in blockchain technology.

Logo idea

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Colors and fonts

We chose a purple color palette to reflect the company's status and technological focus. The digital and technological typeface Montserrat with its minimalist and geometric design perfectly matches our brand identity.

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Design elements

Large, branded elements are also created based on the logo mark, they look impressive and contribute to brand building.

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So, Bright has created

a bright logo that is at the heart of the brand's identity, and an impressive video that captures the essence and philosophy of the brand. We have built a strong partnership with an interesting brand and team, so what's next?

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