Brief
lay the groundwork of project, discuss the goals and objectives the business sets
Research
delve into the context, market, and business, and define key performance indicators
Idea
great ideas, concepts, profound meaning - that's exactly what we'll find here
Gauging
validate and test hypotheses, calibrate decisions, and select the best options
Hit!
assert ourselves effectively and loudly for optimal results, then measure the impact
Take off
scale up and grow, moving to a new level, launching a new development cycle