We are strategy, creative & digital

We are strategy, creative & digital

We are strategy, creative & digital

creative

80% of a campaign's success depends on the creative. How do you make it work? Our answer is clear: Bright® creative must meet the needs and spirit of the audience. We also believe that doing things better means doing them differently. From strategy to the smallest detail, our creativity is driven by this idea

Let’s talk

How we can help to grow

We will develop a creative strategy based on customer preferences and brand positioning. We formulate concepts for advertising campaigns and generate the Big Idea. Develop and produce creative materials for communication channels

Strategy

.

.

Creative

Digital

.

Roadmap of creative development

Creative strategy has a clear sequence of action. We can help you develop a full creative cycle, or complete any step if you have already done the previous ones.

Creativity analysis

Creative strategy

People's motives

Brand promise

Production

Brand creativity and competitor analysis

Analyze the market
context

Target audience research

Expectation
understanding

The Big Idea and сommunication сoncept

Exceed expectations

Adapting the idea to communication channels

Personalize your
messages

Design and
production of
materials

Creation of real artworks

Creativity analysis

Brand creativity and competitor analysis

Analyze the market context

People's motives

Target audience research

Expectation understanding

Brand promise

The Big Idea and сommunication сoncept

Exceed expectations

Brand promise

Adapting the idea to communication channels

Personalize your messages

Production

Design and production of materials

Creation of real artworks

How does the process work?

We develop creative together and manage resources optimally. We create briefs, analyze competitors' creative, generate ideas and offer creative concepts. You make the decision and choose your Big Idea.

What will you get as a result?

Unique brand concepts that match the preferences of «your» people. Personalized messages for channels, scripts, visuals, copywriting and other creative you need. Ready-made advertising materials.

Do you have creative challenges to solve for your brand?

Contact us, we love challenges. Let's brainstorm together and find the Big Idea

Creative strategy

For an idea to grow a business

A creative strategy defines the key concepts of communication: key messages based on positioning and principles of interaction with the audience. It describes what needs to be said to engage people and create an emotional connection. The strategy is based on an understanding of the business and is linked to the campaign objectives to ensure maximum impact. Strategy components:

.

Analysis of brand creativity and competitors

.

Target audience research

.

Big Idea and principles of communication

.

Adapting the idea to communication channels

.

Creation of advertising materials

.

Goals, KPIs, budget and implementation plan

Analysis of brand creativity and competitors

To assess the market context

No brand exists in a vacuum. So, we will start by looking at our competitors' key promises and messages. We will also assess how our own creative meets people's needs. Are we giving them what they want? Are we honest and transparent in our promises? Are we different and unique enough? That is what we will be exploring at this stage:

.

Competitor messages and offers

.

Own creative and its relevance

.

Brand and product communication map

.

Audience perception of creativity

.

Strengths and weaknesses of the creative

.

Conclusions, findings and insights

Study of the target audience

To understand the expectations

We create products and services for people, so the audience is the first thing we will always keep in focus. Understanding what people want is essential to developing truly effective creative that will win hearts and minds. We dive deep into the aspirations and preferences of your target segment to learn and explore:

.

Demographic profile of the target audience

.

Lifestyle of the target audience

.

Motives and barriers to purchase

.

Fears and pain points

.

Media consumption habits

.

Advertising and creative perception

The Big Idea and communication concept

To exceed expectations

When we have understood people's desires, it is time to take up the concept of communication. This is a creative process that generates the Big Idea, carving it out of the positioning. An honest and important promise to serve people in their time of need. Exceptional and unique. The Big Idea will reign supreme, uniting and subordinating communication in all channels. Stages of creating a concept:

.

Brainstorming and idea generation

.

Idea selection and concept development

.

Development of 2-3 creative concepts

.

Testing and selection of concepts

.

Finalisation of the selected concept

.

Overall vision of idea development

Adapting an idea to communication channels

To create messages for channels

Creativity is not just about big ideas, it's also about the smallest details. We will go down to the level of communication channels and offer a customised message for each of them. We will take into account the habits, expectations and behaviour of the audience, and offer the most relevant formats and tools. How this process works:

.

Communication channel briefing

.

Message creation for channels

.

Generation contract ideas

.

Development of key visuals for channels

.

Map channels and messages

.

Selection of tools and formats

Design and production of materials

To create tangible artworks

When the Identity is crafted and the Big Idea is tailored to the channels, it's time to roll up our sleeves and prepare communication materials. We design and create artworks that will "speak" to consumers in advertisements, on websites, at sales points, or on social media. These and other materials will be developed specifically for you:

.

Advertising materials

.

Video clips and animations

.

Web and app design

.

Useful content

.

Brand imagery

.

Packaging design

How creativity depends on a brand's lifecycle

The task of creativity is directly related to this lifecycle. Hover over the stage that best fits your brand's current state to understand what your creative should look like.

Creative

«Make a statement about yourself»

Focus on the most important information: who you are for, what product you offer, what key value you provide. Repeat the name as often as possible, show clear branding.

You can choose:

01

Target audience research

02

Big Idea and principles of communication

Or:

.

Creative strategy

Revenue/Profit

Development and launch

You develop a brand, invest, build distribution.
Innovators and early adopters buy you.
Release of basic versions or basic assortment.

Creative

«Stand out from the crowd»

Find your differences and advantages and articulate them clearly in your communications.
Be convincing, provide evidence and reasons for trust.

You can choose:

02

Big Idea and principles of communication

03

Adapting the idea to communication channels

Growth

People continue to buy your product or service.
Quality improves, assortment develops.

Creative

«Surprise and seduce»

It's time for bold ideas! You are at the top, you are loved. But they expect more. They forgive you for your mistakes, but they won't forgive you for being boring. Find new meanings and approaches.

You can choose:

02

Big Idea and principles of communication

03

Adapting the idea to communication channels

Maturity

Some marketing tools stop «working».
Limited ability to expand distribution.
New customers do not appear.

The need for an immediate life-cycle strategy choice — decline or revival

Recession

People still know your product, but they buy it less often. There are fewer and fewer loyal customers.

Decline

Reduced prices, selective distribution, reduced assortment.

Exit the market

Creative

«Reincarnate and regenerate»

To revive the brand, it is worth rethinking all areas of branding, starting with Rebranding and updating the Creative Strategy.

You can choose:

.

Creative strategy

Revival

Segmentation and audience understanding.
Save money, time and effort by retaining customers.

Find your own Big Idea

This is a general view of creativity from the perspective of the task it must accomplish. To create a Big Idea for your brand, you need to find your advantages, unique qualities and go beyond the ordinary. Contact us and together we will brainstorm ideas and choose the one that will work best.

What else we do

We build evidence-based strategies that are financially sustainable. We find insights and ideas based on people's real needs. We use digital as a key channel for growth. We plan, measure and scale. Again, and again

Learn more about us

Take a closer look at our exceptional team

Our team

Discover more about our vision and approach

About us
crossmenu