We are strategy, creative & digital

We are strategy, creative & digital

We are strategy, creative & digital

digital

Bright® digital will ensure a steady flow of customers and turn them into true brand ambassadors. We make user journeys flawless, optimize the cost of conversions and systematically increase their number. We segment audiences, find new targets and communication ideas.

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How we can help to grow

. If you are at the beginning of your journey, we will develop a digital strategy for you.
. If you have a goal and a vision, but don't know where to start, we will prepare a tactical action plan to get you where you want to be.
. Have you already tried? We will analyze the results, optimize the mix of tools and test new hypotheses.

Digital campaign roadmap

Our goal and applied mission is to manage a digital campaign in such a way that it delivers the best return. This journey always starts with studying the context, planning the tools and forecasting the results. This is followed by the implementation phase, when the campaign is launched and the business result is realized.

Digital campaign

Planning

Realization

Customized
analytics

Digital strategy

Activity audit
Competitive analysis
Target audience analysis and segmentation
Channels and tools selection
Funnels and offers development
Goals, KPIs, budget and plan

Performance campaign

Targeted advertising
Contextual advertising

Outreach campaign

Media and video advertising

Influence marketing

Influencers
Social networks

Планування

Діджитал стратегія

Аудит активності

Конкурентний аналіз

Аналіз та сегментація ЦА

Вибір каналів та інструментів

Розробка воронок та оферів

Цілі, KPI, бюджет та план

01

Реалізація

Перфоменс кампанія

Таргетована реклама

Контекста реклама

Медійна та відео реклама

Індивідуальна аналітика

Planning

Digital strategy

Activity audit
Competitive analysis
Target audience analysis and segmentation
Channels and tools selection
Funnels and offers development
Goals, KPIs, budget and plan

Realization

Performance campaign

Targeted advertising
Contextual advertising

Outreach campaign

Media and video advertising

Influence marketing

Influencers
Social networks

How does the process work?

We plan the campaign together and manage resources optimally. We create a digital strategy, provide tools, develop media plans and predict results. You make decisions and monitor achievement of KPIs.

What will you get as a result?

A digital strategy with an analysis of the competitive environment and target audience, appropriate tool selection, developed funnels and offers, as well as a plan for realization of the campaign budget and KPIs. Campaign setup, running, and optimization. Customized analytics.

Do you have questions about digital brand promotion?

Contact us, we love challenges. Let's plan an effective campaign together

Digital strategy

Making advertising investments effective

Our strategies are based on key concepts. Firstly, flexibility and adaptability — adjusting communications and optimizing the mix of tools. Secondly, it's about being careful with the client's budget — investing only in proven hypotheses and tools. Thirdly, it is about creating the best experience for your customers so that as many of them as possible stay with you forever. This is our team's strategy:

.

Digital activity audit

.

Competitive analysis

.

Target audience analysis and segmentation

.

Selection of channels and tools

.

Funnel and offer development

.

Objectives, KPIs, budget and implementation plan

Сontent-targeted advertising

Ensure that those who need the product receive your offer at the right time

Search advertising is one of the most conversion tools. It is a way to get almost instant results in increasing sales. Why is this so? Because such advertising allows you to work with existing demand. We set up search advertising on Google, YouTube, Instagram and Facebook. The main principle of our work is to control and optimize such important indicators as CPC, CPA, CPL, CPO, and ROI.

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Defining campaign goals and KPIs

.

Creating a media plan

.

Defining the semantic core

.

Writing ads

.

Setting up and launching campaigns

.

Maintaining and optimizing your campaigns

Targeted advertising

To introduce your brand and provide an offer to potential customers

Targeted advertising on Facebook and Instagram allows you to target your audience and reach them broadly and frequently. The goal of targeted advertising is to build and grow your brand awareness, driving first and repeat purchases. We pay particular attention to key messages and creative. The effectiveness of the campaign — the cost per contact and engagement — depends on the accuracy and expressiveness of the communication.

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Defining campaign goals and KPIs

.

Creating a media plan

.

Determination of targeting

.

Development of funnels and offers

.

Setting up and launching a campaign

.

Maintaining and optimizing your campaigns

Media and video advertising

Expose your product and its benefits to as many people as possible

Media and video advertising on the Google Display Network, YouTube, Facebook and Instagram is an opportunity to tell a wide audience about yourself at an effective frequency. You can convey the essence of your brand, the main emotion and key benefits to be truly remembered. This is a tool to play the long game to get systematic development by building brand awareness and loyalty.

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Defining campaign goals and KPIs

.

Selection of platforms and formats

.

Formation of a media plan

.

Setting up and launching a campaign

.

Maintaining and optimizing your campaign


Customized Web Analytics for Business

To make data-driven decisions

Businesses need analytics to understand the effectiveness of advertising tools, optimize budgets, find behavioral insights, and identify areas for business growth. We will study traffic and its sources, find weaknesses in the sales funnel, make the website more user-friendly, and improve conversion. And you will be able to make informed, data-driven decisions.

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Audit of current analytics

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GTM and tagging

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GA4 and end-to-end analytics

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Dashboards in Google Data Studio

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Data interpretation, recommendations


What type of ad campaign to choose

Each stage has different marketing and communication goals. Hover over the stage that best matches your brand's current state to understand what your campaign should accomplish and what tools are best suited for use.

Digital campaign

«Attracting first customers»

Find your first loyal customers through intended audience selection and clear targeting.

You can choose

.

Digital strategy

and

Targeted advertising

Revenue/Profit

Development and launch

You develop a brand, invest, build distribution.
Innovators and early adopters buy you.
Release of basic versions or basic assortment.

Digital campaign

«Brand awareness»

Use reach and frequency to build knowledge and awareness.

You can choose

.

Digital strategy

and

Media and video advertising
Influencers and social marketing
Targeted advertising

Growth

People continue to buy your product or service.
Quality improves, assortment develops.

Digital campaign

«Advantage and loyalty»

Encourage repeat purchases, respond to demand, and offer special terms for loyal customers.

You can choose

.

Digital strategy

and

Media and video advertising
Targeted advertising
Contextual advertising
Influencers

Maturity

Some marketing tools stop «working».
Limited ability to expand distribution.
New customers do not appear.

The need for an immediate life-cycle strategy choice — decline or revival

Recession

People still know your product, but they buy it less often. There are fewer and fewer loyal customers.

Decline

Reduced prices, selective distribution, reduced assortment.

Exit the market

Digital campaign

«Activity update»

To revive the brand, it is worth rethinking all areas of the brand strategy, starting with Rebranding, updating the Creative Strategy and developing a new Digital Strategy.

You can choose

.

Digital strategy

Revival

Segmentation and audience understanding.
Save money, time and effort by retaining customers.

Title

We have described the types of campaigns that are relevant to each stage of the lifecycle. To plan and execute an effective campaign for your brand, you need to set goals, consider market factors, study the competitive environment, and choose the channels and tools that work best for you. Contact us and together we will create a campaign that will grow your brand.

What else we do

We build evidence-based strategies that are financially sustainable. We find insights and ideas based on people's real needs. We use digital as a key channel for growth. We plan, measure and scale. Again, and again

Learn more about us

Take a closer look at our exceptional team

Our team

Discover more about our vision and approach

About us
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