Development of an identity and a range of flavours for a family-run manufactory

The context

The story of Yagidna began 10 years ago, when the family of Yagidna's creator had a daughter. From that moment on, everything took on a new meaning, and the first thing that changed in everyday life was the attitude towards the choice of food for the family and the child. That's when Yagidna's inspirator got her first fruit dryer. In 10 years, she has managed to dry everything that can be dried — berries, fruit, vegetables, herbs, mushrooms. Today, the 'berry' family has grown to four people and their berry business has taken a completely different turn. It is now a family business and Yagidna is an essential part of it. Now it is a brand that carries all the love and experience that has been created in a wonderful family for 10 years to pass on to its customers.

The essence of the brand. Naming, logo

Hello, my name is Yagidna! I make natural sweets and candies for you. I am extremely principled — I cook from berries with the addition of fruit and not vice versa. I don't use sugar, preservatives or colorings, in fact I don't use them at all :). We developed all the recipes together with my friend, professional nutritionist Olena Metelska. So, as some girls say, Yagidna is natural everywhere!

The brand manifesto

I don't know what kind of person you can be. I don't know what you want... But I do know that you have many different desires and dreams. And I can satisfy one of your wishes :) With me you can get gastronomic pleasures that are not harmful to your health and shape. With me you will get emotions and enjoyment not only from taste. But if it were all so simple...

The product line

The product line consists of snacks and drives. The snacks are available in four flavors, for which we have chosen bright names. Sensual Strawberry: as sensual as a hug with a loved one after a long time apart. As astringent as the softest touch. Cheeky Raspberry: as cheeky as you are when you haven't had enough sleep. A little sleepy, but already enjoying the beautiful morning. Sinless Blueberries: you have nothing to report - you are as sinless as a child. And like a child, you know how to enjoy life. Gentle Apple Tree: when you are as gentle as a purring cat. Your soul is calm and light, and there is nothing better than the home comfort. Names for Dries: Explosive like Cider, Warming like Mulled Wine, Playful like Punch, Crazy Pina Colada.